The Daily Upkeep by Draftsim

The #1 and only newsletter for passionate fans of the original trading card game, Magic: the Gathering. News, strategy, product guides, community, and memes for any and all Magic players. We focus on both in-person play and the game's massive online client, MTG Arena. The Daily Upkeep is published by Draftsim, the best source of MTG news, guides, and software on the web.

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This is our top placement with the highest visibility. It integrates seamlessly with the newsletter as the reader starts to read it. It is styled naturally like our other content blocks, so everyone who opens the newsletter will see it. The more you can make it informative and entertaining -- like our newsletter -- the better performance you'll have. Our audience is made up of die-hard players of the card game Magic: the Gathering. They want to be kept up-to-date, informed, entertained, and inspired with new ways to engage with this constantly changing game. Many of them play Magic both in person and online. Approximately 90% of the audience is male, and almost everyone is between the ages of 18-50. Over half the audience is US-based with large contingents in the UK, Canada, and Australia. Western Europe and Latin America round out the rest of the readership. Perfect audience for brands that focus on: nerds, gaming, esports, collecting, fantasy and role playing, computing. Life hacks and optimization.