The Daily Upkeep by Draftsim
The #1 and only newsletter for passionate fans of the original trading card game, Magic: the Gathering. News, strategy, product guides, community, and memes for any and all Magic players. We focus on both in-person play and the game's massive online client, MTG Arena. The Daily Upkeep is published by Draftsim, the best source of MTG news, guides, and software on the web.
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For dedicated emails we write a very personal endorsement of your brand and promotion, written from the perspective of the owner, Dan Troha. It is a sales letter in the form of a friend writing to another friend, which makes for very powerful, persuasive copy. Engagement rates are quite high because the entire email is laser-focused on the problem your brand is helping to solve. Readers raise their hand by opening the email and are persuaded to click as their pain is pressured and described convincingly inside the email. Our audience is made up of die-hard players of the card game Magic: the Gathering. They want to be kept up-to-date, informed, entertained, and inspired with new ways to engage with this constantly changing game. Many of them play Magic both in person and online. Approximately 90% of the audience is male, and almost everyone is between the ages of 18-50. Over half the audience is US-based with large contingents in the UK, Canada, and Australia. Western Europe and Latin America round out the rest of the readership. Perfect audience for brands that focus on: nerds, gaming, esports, collecting, fantasy and role playing, computing. Life hacks and optimization.
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